At Virtue, we celebrate the good times—no alcohol needed.
We specialize in creating unforgettable non-alcoholic drink experiences.
Whether you’re planning a mixer, party, or work shindig and want a more mindful menu for your guests to enjoy — we’ve got you.
About Virtue
Lauren L.
Founder
My journey to sobriety sparked a new passion for exploring non-alcoholic drinks. I became obsessed with discovering unique, non-alcoholic brands and enjoyed crafting cocktails for friends and family. However, I quickly realized that finding a wide variety of independent, non-alc drinks was difficult at my local supermarket. I grew tired of the limited choices on the shelves, like Heineken 0% (which, no shade, helped me through my early sobriety) and the long wait to finally get my hands on some zero-proof tequila.
Inspired by this, I decided to bring the world of non-alcoholic drinks to Cambridge—and Virtue Bottle Shop was born.
Want Virtue at your next event?
Share your ideas, we’ll BYOB (bring 0% beer) and be in touch.